Market Research & Consumer Insights

"Find crucial insights with survey based and customized market research solutions"

market research

Market Research service is highly recommended for corporates and start-ups who want

-- to enter new markets or geographies

-- to launch a new product or service

-- to check feasibilities of new business initiatives.

“Gather, analyse and interpret information about a particular market or about consumers' needs & preferences”

Our Offerings

Market Entry Research

To enter any new market, one needs to perform thorough market study and our researchers help companies by providing insights about the new geography or market they are entering. Know-how of following information is crucial in market entry research: type of industry, agility of the products, culture of the new market, costs associated with entering a new market, local and international laws of importation and exportation. Also, some of the most common strategies for market entry include exporting, licensing, franchising, partnering, joint ventures, key projects and investments/ funding.

Feasibility Analysis

A feasibility study is an analysis of how successfully a project can be completed, keeping in view the factors that affect it, such as technological, economic and legal factors. Investors, Business Owners and Entreprenuers use feasibility studies to determine positive or negative outcomes of a new business / project / product-service launch before investing their precious time and money.

Feasibility Study, Initial Research

Consumer / Buyer Perspective

It is highly important for all consumer driven and product based companies to know behavior of their consumers, their purchase/ buying considerations, favorite brands, brand loyalty and buying channels they choose. The consumer and product insights enable companies to align their marketing mix with the consumer behavior.

Consumer/ Buyer Perspective

Questionnaire Building

It is a pivotal aspect of primary research. Questions should be to the point and easy to comprehend. They should be organized in such a manner that respondents can easily fill them without much hassle. Our questionnaire development team is capable of creating surveys that will get you the answers you need to make better decisions. Some of the classic B2B and B2C surveys include customer satisfaction surveys, employee satisfaction surveys, healthcare surveys, marketing surveys, consumer review surveys, market research surveys, event planning surveys and online research surveys.

Questionnaire Building, Survey Design
Data Analysis & Interpretation

After completion of the survey, data is gathered and compiled. The raw data is thoroughly analyzed using various statistical methods and tools. Once the data is fully analyzed, meaningful information and insights are noted down and are presented using tables, charts or infographics. At last, depending upon the results of data analysis and interpretation of insights, conclusions and recommendations are drawn and presented to the client for final decision making.

Data Analysis, SPSS, Excel, Charts & Tables, Interpretations
Ingredients of a detailed Market Research Report

Secondary Research: Background of Industry (Snapshot); Market Share & Size; Competitor Landscape; Investments / Developments; Government Initiatives / Policies; Partners / Sponsors; Customers / Buyers; Recent Activities / News; Global Benchmarks; Brands / Products / Services; Decision Makers; SWOT Analysis; PESTLE Analysis

Primary Research: Feasibility Study; Market Entry Research; User / Consumer Reviews; Consumer / Buyer Perspective; Questionnaire Building; Survey (B2B and B2C); Statistical Analysis (using Excel as well as SPSS); Result Summary & Analysis; Research Presentation

Primary Research, Secondary Research